Getting youth hooked on smoking - under guise of vaping

As a creative director 20 years ago, I helped create a commercial for the Truth campaign to introduce its effort to prevent cigarette smoking by young people. The spot was simply footage of tobacco executives all testifying: "I believe nicotine is not addictive."

All we did was add a laugh track.

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A version of this article appeared in the print edition of The Straits Times on May 08, 2019, with the headline 'Getting youth hooked on smoking - under guise of vaping'. Subscribe