#Opinion Of The Day

Gender stereotypes hurt both men and women

When the decision to do away with grid girls for the Formula One races was first announced on Jan 31, it was described as "controversial" and a "step back for women". Some critics called it "prudish" and said the move was denying women the right to work in whatever profession they chose.

Two weeks ago, it was also reported that carmakers at the Geneva Motor Show were distancing themselves from "booth babes", replacing them with male models or product specialists. In the age of the #MeToo movement, companies want to be politically correct. So the move to stop putting attractive women on display is likely a public relations exercise, but it is welcome nevertheless for it could help change how women are viewed in society.

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A version of this article appeared in the print edition of The Sunday Times on March 18, 2018, with the headline 'Gender stereotypes hurt both men and women'. Print Edition | Subscribe