Facebook's next frontier - the metaverse. What does that mean?

Advertising dominates Facebook's social-networking business model. Zuckerberg's move to create a virtual world raises the possibility of new revenue sources.

To help build the metaverse, Facebook's engineers will have to make a success of immersive realism. PHOTO: REUTERS
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Chief executive Mark Zuckerberg wants to reinvent Facebook. He has been telling analysts and journalists that he wants the company to lead the way to a completely different Internet.

He said: "In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company… In many ways the metaverse is the ultimate expression of social technology."

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