In an opinion article published last week, Facebook chief executive Mark Zuckerberg said he agreed with the growing consensus that Facebook - and other social media companies - should be subject to more regulation. The article, published in four countries and three languages, was fated to be misunderstood from the start.

His first suggestion was to create an independent body so users could appeal against Facebook's moderation decisions. Over the past few years, Facebook has caught fire from all sides for its content moderation. Some say hate speech should be censored more aggressively. At the same time, the company has been accused of censoring conservative viewpoints. And for years, it has been roundly criticised for its puritanical ban on female nipples.