Elon Musk as self-styled 'technoking': Do titles matter?

There are risks and rewards. At the end of the day, a 'master of the coin' must still know how to balance the books.

Mr Elon Musk had anointed himself "technoking" of Tesla. PHOTO: REUTERS

(FINANCIAL TIMES) Last week, Mr Elon Musk anointed himself "technoking" of Tesla, the electric car company where he holds the more conventional role of chief executive.

Like previous unorthodox Musk moves, the two-sentence declaration in a regulatory filing divided watchers into two camps: those who see the entrepreneur as a revolutionary, and those who think he is merely revolting.

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