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Disney’s next act isn’t streaming. It’s floating
The launch of the Disney Adventure from Singapore offers a glimpse into the company’s future growth strategy.
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Theme parks have been the mainstay of Disney's business for years, but cruise ships could define its future.
PHOTO: LIANHE ZAOBAO
Douglas Montgomery
If theme parks defined the 20th-century rise of The Walt Disney Company, cruise ships may define its 21st-century expansion.
For a while it appeared that Disney might place its big bet on streaming. But a bruising battle with Netflix (not to mention the constraints evident in the theme park business) has seen the company sail towards the cruise business.
