This past weekend, I seem to have struck a nerve with a Twitter thread about wage inequality at the Walt Disney Co - it is important to note that I speak only for myself and not for my family. The thread went viral, partly because of my name. But I suspect it would be far harder to get that reaction if my last name were Procter or Gamble.

That's because the Disney brand occupies a special place in America's economic landscape. Its profits are powered by emotion and sentiment and, yes, something as fundamental as the difference between right and wrong.