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Culture wars are making life tougher for CEOs in America

Politics is a growing headache as businesses have to keep in mind not just Chinese sensitivities but also the increasing divide between ‘red’ and ‘blue’ America.

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Pride Month may be the most recent lightning rod, but it is emblematic of a larger trend — US culture wars are making life tougher for corporations that want to cater to as many customers as possible in a deeply divided country.

Pride Month may be the most recent lightning rod, but it is emblematic of a larger trend — US culture wars are making life tougher for corporations that want to cater to as many customers as possible in a deeply divided country.

PHOTO: NYTIMES

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June in the United States is Pride Month, the month-long celebration of the lesbian, gay, bisexual and transgender (LGBT) community’s culture and history.

But

the backlash to Pride Month

started even before June, as a string of companies that partnered queer creators on Pride Month promotions became the target of conservative activists.

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