For subscribers
Culture wars are making life tougher for CEOs in America
Politics is a growing headache as businesses have to keep in mind not just Chinese sensitivities but also the increasing divide between ‘red’ and ‘blue’ America.
Sign up now: Get ST's newsletters delivered to your inbox
Pride Month may be the most recent lightning rod, but it is emblematic of a larger trend — US culture wars are making life tougher for corporations that want to cater to as many customers as possible in a deeply divided country.
PHOTO: NYTIMES
WASHINGTON – June in the United States is Pride Month, the month-long celebration of the lesbian, gay, bisexual and transgender (LGBT) community’s culture and history.
But the backlash to Pride Month started even before June, as a string of companies that partnered queer creators on Pride Month promotions became the target of conservative activists.
