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Corporate jargon: How we went from ‘north stars’ to ‘activated patients’
Business-speak continues to astonish and is spreading far beyond the corporation.
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The World Economic Forum at Davos is at the epicentre of global business-speak.
PHOTO: BLOOMBERG
Pilita Clark
The first warning signs arose days before I left London for Davos.
“Hi Pilita,” e-mailed a woman from a firm that described itself as a “C-suite positioning consultancy”.
