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Cord blood banking and the aggressive marketing tactics in the mother-and-baby industry
Fears of new parents can be easily exploited for commercial gain.
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Global spending on prenatal and baby care products has an anticipated market worth of $450 billion by 2030.
PHOTO ILLUSTRATION: PEXELS
Lau Kong Cheen and Vanessa Liu
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The anticipation of a new baby is one of the happiest yet most anxious and fragile periods for parents.
A human being becomes their main focus. Baby products – infant milk formula, diapers, even cord blood storage – can become their largest expense in the first six months, aside from infant care and delivery charges.
