Every so often, something so awful and senseless happens that it's hard to fully absorb it. An apartment building collapses as residents sleep within. A movie star's prop gun fires a real bullet on a film set, killing a young mother. A concert crowd morphs into a melee that leaves people dead and injured. After each such catastrophe, there looms a question: What's the real story of what happened here?

Amid a stream of facts and rumours via breaking news alerts, the loudest answers often come from two camps: Let's call them the conspiracists and the reformists.