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Cinemas struggle in a world that cannot sit still

Screen time and scrolling are rising. The movie-going slide began before the Covid-19 pandemic.

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Nov 2, 2017. mm2 Asia to acquire Cathay Cineplexes for $230m after failed bid for Golden Village. The expansion of mm2 Asia into the Singapore cinema market is part of an acquisition strategy that began in 2015, and follows a takeover that year of Cathay’s movie theatre business in Malaysia. mm2 Asia is the backer of local films such as director Jack Neo’s Ah Boys To Men.

If cinema is to stay relevant in Singapore, it must be redefined and reimagined, says the writer.

PHOTO: ST FILE

Samer Elhajjar

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On a quiet Thursday in March, Cathay Cineplex at Jem screened its final film. There were no closing credits to mark the moment, no farewell montage. 

But Cathay’s ending didn’t fade quietly into the night. Four months later, Jem’s landlord, Lendlease,

filed a claim for $3.4 million in unpaid rent

, catapulting its quiet closure

into the public spotlight

. A statutory demand followed. 

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