China's new Long March: Getting its messaging right

Despite its economic advances, China faces an uphill challenge in overcoming a distorted narrative of its actions and intentions.

Chinese Foreign Ministry spokesman Hua Chunying attending a news conference in Beijing on Jan 21, 2021. Chinese leaders and diplomats must embark on a new long march to win more hearts and minds, says the author. PHOTO: REUTERS
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"Backwardness leaves a country vulnerable to foreign attack." This was a famous saying in China, especially among the older generation with memories of gunboat diplomacy and international isolation.

Today, the description no longer fits the reality. Being the world's second-largest economy and a global manufacturing powerhouse that recently announced the end of extreme poverty nationwide, China has come a long way.

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