Chinese state media had hailed it as the country's answer to Lord Of The Rings. The fantasy film Asura was meant to be the biggest hit of the year but became its fastest flop. Despite costing more than US$110 million (S$150 million), the most expensive film wholly made by a Chinese studio was pulled from cinemas after earning just over US$7 million in its opening weekend. Equally unprecedented was the film-makers' explanation for the flop, blaming it on a mysterious "water army".
That's the name given in China to the hordes of fake online accounts used by companies and celebrities to inflate their social media followings or criticise rivals - so-called because they "pour water" into the online discourse.