Formula One is the pinnacle of motorsports but, as some host countries found out, it can be tough at the top to dish out offerings that will keep fans coming while having a healthy balance sheet.
Silverstone in Britain is a bastion of F1 but even in the sport's hotbed, attendance is falling: from 350,000 over the 2016 weekend to 344,500 last year and 340,000 this July.
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