News broke recently that Delta Air Lines is facing a class-action lawsuit over its advertising claims of being carbon neutral. It’s only the latest company to face a backlash for alleged greenwashing claims.
Britain’s advertising watchdog has been keeping a sharp eye on companies making green claims. In 2020, it ordered budget carrier Ryanair to stop advertising itself as a “low CO2 emissions airline” as there wasn’t enough evidence to back the claim.
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