In Good Company

In Good Company: Borje Ekholm drives turnaround at Ericsson

Head of Swedish telecom firm is turning around its fortunes and readying it to ride the 5G wave

Two decades ago when I sat down with Ericsson management, the hallowed Swedish telecommunications company had a near-60 per cent share of the Singapore cellphone market and seemed to be selling mobile phones faster than it could make them. The talk then was about "branding, branding, branding".

How things change. Finland's Nokia emerged with more innovative cellphones, followed by the South Koreans with their Samsungs. And then, of course, there was Apple, the must-have product for a generation, designed in the United States, made in China and sold around the world. What of Ericsson? Its phones have vanished from view, the company having sold its cellphone business to former partner Sony.

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A version of this article appeared in the print edition of The Sunday Times on September 16, 2018, with the headline 'The Ericsson chief who uses an iPhone'. Print Edition | Subscribe