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Big Food wants to feed our protein obsession
From people taking Wegovy and other GLP-1s to those simply looking to hit their macros, the packaged food industry sees a major opportunity.
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Ingredients high in protein, like meat and eggs, have seen some of the biggest price increases in recent years.
PHOTO: REUTERS
Andrea Felsted and Lisa Jarvis
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Protein is replacing plant-based as the latest grocery aisle obsession.
Consequently, food companies are rushing to reformulate products for protein lovers. That’s a category that includes people taking the powerful new class of obesity drugs known as GLP-1s, who are eating less yet looking for more nutrients and protein, and those seeking to preserve muscle mass as they age or just hoping to get ripped.
