A few months ago, Amazon.com invited reporters to its Spheres complex in downtown Seattle. It is an enormous greenhouse doubling as a work space for employees: A climate-controlled, glass-enclosed, self-contained ecosystem made up of 40,000 species of plants from all over the world.
Amazon executives opened the event with a statement worthy of their surroundings: The company had 70 products, services and tools to introduce. Seventy new products? The journalists in the room responded with gasps and laughter.