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Apple looks for a new leader as it plays catch-up on AI

The good news is that the tech giant is planning a handover while the business remains strong.

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Apple has been a rip-roaring success under Tim Cook, but its dominance is under threat from AI.

Apple has been a rip-roaring success under Mr Tim Cook, but its dominance is under threat from artificial intelligence.

PHOTO: REUTERS

Howard Yu

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After more than a decade at the helm, Mr Tim Cook’s time as Apple’s chief executive is, reportedly, nearing its end. The iPhone maker’s board has stepped up its search for a leader to succeed the man who made Apple the world’s most valuable company at various points.

The California-based group also helped shape what people expect from technology: products that are easy to use, beautifully designed and closely connected to one another. 

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