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AI is killing the web. Can anything save it?
The rise of ChatGPT and its rivals is undermining the economic bargain of the internet.
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Artificial intelligence is transforming the way that people navigate the web.
PHOTO: REUTERS
The Economist
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Around the beginning of 2024, Mr Matthew Prince started receiving worried calls from the chief executives of large media companies. They told Mr Prince, whose company, Cloudflare, provides security infrastructure to about a quarter of the web, that their businesses faced a grave new online threat. “I said, ‘What, is it the North Koreans?’” he recalls. “And they said, ‘No. It’s AI.’”
Those executives had spotted the early signs of a trend that has since become clear: Artificial intelligence is transforming the way that people navigate the web.
