Amabots and Amholes; employees sobbing at their desks; colleagues spamming the internal employee review tool in an attempt to eject their managers from the company; cancer survivors returning to work, only to be put on "performance improvement plans". These and other rich anecdotes made the New York Times (NYT) broadside against Amazon an entertaining and brutal read, which drew a rebuke from the company's top dog.
Amazon.com CEO Jeff Bezos has written a memo to his employees contesting the NYT article and asking anyone who witnesses such displays of corporate callousness to report it to human resources or e-mail the chief executive.
"I don't recognise this Amazon, and I very much hope you don't, either," Mr Bezos wrote.
"I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company."
The NYT can take at least some consolation in getting a response from Mr Bezos.
A similar depiction of the firm's cut-throat corporate culture in my 2013 book, The Everything Store: Jeff Bezos And The Age Of Amazon, earned ire only from Mr Bezos' wife, Mackenzie, in the form of a one-star book review on Amazon.
But there's now plenty of fodder to support the narrative that the secretive beast is not always a pleasant place to work.
While 82 per cent of respondents on the job-search site Glassdoor say they approve of the CEO, only 62 per cent would recommend a job there to a friend. That's much lower than Amazon's peers.
The byways of technology, particularly in Seattle, are now filled with former Amazonians who will eagerly dredge up stories of inhumane treatment. Many seem to be touched by a form of post-traumatic stress disorder. They did witness the kind of working conditions described in the NYT story and burned out quickly, leaving within a year or two after they were hired and abandoning their stock options.
It's important to note, though, that there are also many former employees and executives who will testify on Amazon's behalf. They consider it to be an energetic and productive place to work that does not tolerate the kind of mediocrity infecting many other tech giants and that moulds employees with a disruptive way of thinking.
That's why Silicon Valley start-ups, such as Uber, try to recruit from Amazon as much as possible - they are familiar with the demanding pace of work that's required when you are tearing down old institutions and creating new ones in their place.
Experiences largely vary by division. The conditions described in the NYT piece likely have little to do with the engineering paradise of the Amazon Web Services division or its growing Amazon Studios arm in Los Angeles.
From my interviews with present and past employees, the pace of work seems to be most intense and unforgiving in the areas where Mr Bezos himself has direct interest, such as the Kindle e-book division or the Lab126 hardware group in Cupertino, California.
Ultimately, though, Amazon's culture is inseparable from its overall performance.
It is unique among its peers online and in retail for continuing to grow quickly, innovating constantly and expanding relentlessly into new business areas. Tech companies that were started around the same time, such as AOL, Yahoo! and eBay, have long ceased to be so dynamic. This mode of operation works for Amazon, and its high performance drives its appeal among top engineers and MBAs, who, as the NYT notes, line up every Monday to join the company. They are not conscripted; they have no illusions about Amazon's culture; and they can leave at any time.
The more serious allegation against Amazon is the way it treats sick employees and, in particular, women. One possible solution should be clear to Mr Bezos and his top lieutenants: They need to add an entry to the company's vaunted "leadership principles", the 14 written values that guide new employees and mould the thinking of Amazon executives.
The new 15th principle should go something like this: Have Empathy.
•Brad Stone, a senior writer for Bloomberg Businessweek, is the author of The Everything Store: Jeff Bezos And The Age Of Amazon.
A version of this article appeared in the print edition of The Straits Times on August 22, 2015, with the headline 'A little empathy won't go amiss'. Print Edition | Subscribe
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