A pop-up store offering a swish barber service in air-conditioned comfort has stopped visitors to the Geylang Serai Hari Raya bazaar in their tracks.

The salon is the first of its kind in the history of the bazaar.

"It has never been done," said Mr Aryan Sani, 32, owner of The Golden Rule Barber Co. "The concept is that of a Western barber, but I grew up going to Geylang Serai, so I am also going back to my roots."

Men, as a rule, eschew shopping, but what is there not to like about getting spiffy while the wife dawdles over silks and whatnot?

To that end, Mr Aryan is helped by a dozen equally dapper barbers, all hard at work trimming, shaving and shaping.

The store is now so popular that customers have to wait an hour or more to take their turn in the handsome space with its cool wooden interior and barbershop chairs.

Prices range from $25 for a beard trim to $35 for a haircut, less than at Mr Aryan's permanent shop in Race Course Road.

The Geylang Serai bazaar, with its 1,000 stalls, is open until tomorrow.