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When stars step on a minefield

Thinking before speaking and admitting to mistakes are some ways celebrities can avoid pitfalls on social media

New movie dropped a trailer? Tweet it. Getting ready for an awards show? Instagram story, please.

Social media is now the primary way for celebrities to interact with the public and that has made them more accessible and, sometimes, wealthier. Think American media personality Kylie Jenner, who spun a billionaire fortune and a successful beauty line in large part due to her 136 million followers on Instagram.

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A version of this article appeared in the print edition of The Straits Times on May 25, 2019, with the headline 'When stars step on a minefield'. Print Edition | Subscribe