(THE NATION/ASIA NEWS NETWORK) - Taste of Thailand Food Tours has now launched the city’s first-ever self-guided food tour app that allows foodies to take their own culinary journey to explore some Bangkok’s most delicious hidden secrets just by using their smartphones.
In partnership with Bitemojo, the world’s leading app for food tours, Taste of Thailand’s first self-guided food experience is the “Best of Vegan Bangkok”, a delicious journey along Sukhumvit Road to six distinct, select eateries where tour goers seamlessly receive six vegan delights along with insider stories on the place, recipe and people behind the dish. The places include Broccoli Revolution, Veganerie Concept, Sustaina Organic Restaurant, Hunter Poke, May Veggie Home and About Eatery. Each vendor has also created a special dish specifically for those exploring with the app.
“Following the success of our guided food tours in Bangkok and beyond, we saw the need for a more flexible alternative for the independent traveller,” said Mr Jacob Holder, founder of Taste of Thailand Food Tours. “Doing a food tour on your own, or independently as a small group without a guide means much more flexibility to set your own pace and detour if you wish along the way.”
The experience is fully inclusive with information about the route, background on the food that will be served. Users can plan their experience according to their own timetable and vendor opening times as noted within the app. The company plans to launch two more tours this year in Bangkok’s Bang Rak and Chinatown areas with an expansion to include new Thai markets planned within early 2019.
The Bitemojo platform, in particular, echoes consumers’ behaviours in a digital age, serving as a form of digital currency to allow food lovers who fill up before completing the experience, the flexibility to use their remaining bite credit at any time on a later date. For participating vendors along the routes, this flexibility and seamless approach of the bitemojo currency, coupled with customer demand for Taste of Thailand Food Tours’ experiences, provides a new form of business with reduced administration.
“We are excited to enter the Bangkok food scene with such a leading partner, such as Taste of Thailand Food Tours,” said Michael Weiss, co-founder of Bitemojo. “Following our inaugural launch in Asia via Singapore earlier this year, we are elated to bring Bitemojo to the culinary hub of Bangkok where some of the globe’s best food can be found.”
Bitemojo currently offers tours in Barcelona, Berlin, Budapest, Ljubljana, Rome, Singapore and Tel Aviv.
Taste of Thailand is currently offering the Best of Vegan Bangkok at 40-per-cent off with the promo code “VeganTest” until June 30.
Those ready to eat their way through Bangkok can download the fully inclusive experience via the Bitemojo app on iTunes for iOS (https://bit.ly/2xJAYzt) or Google Play for Android (https://bit.ly/2rH1CTc).