More tourists sign up for cooking classes in South Korea as part of immersive travel experiences

Tourists participating in a cooking class by I Love Hansik at the company’s Yeonnam-dong studio on Nov 7, 2017.
Tourists participating in a cooking class by I Love Hansik at the company’s Yeonnam-dong studio on Nov 7, 2017.PHOTO: I LOVE HANSIK

SEOUL (THE KOREA HERALD/ASIA NEWS NETWORK) - Rozenne, born to French and Korean parents, had spent most of her life in France watching her mother cook Korean food in the kitchen of their Strasbourg home. 

Now, 25 years old and fresh out of university, she is in South Korea to travel, see family and learn Korean cooking for the first time. 

Earlier this Month (November 2017), she tried her hand at two staple dishes - ttukbaegi bulgogi (beef stew) and Japchae (glass noodle stir-fried with vegetables) - at a cooking studio run by food company CJ Cheil Jedang in Jung-gu, Seoul. 

“I’ve always eaten Korean food and seen my mother cook. But I had never had the opportunity to learn, until now,” she told The Korea Herald. 

One-day cooking classes tailored to foreign visitors have risen as an immersive travel activity. 

The Seoul Metropolitan Government, in partnership with CJ Cheil Jedang, is offering the Hallyu K-Food Cooking Class on the second and fourth Thursdays of each month. During the two-hour session, students first watch the chef cook as an interpreter gives instructions in English. Then they try their hands at preparing the dish at the studio’s 18 cooking stations, complete with stoves and sinks. 

Afterwards, the participants sit down and enjoy the food together. 
 


Tourists participating in the Hallyu K-Food Cooking Class, run by the Seoul Metropolitan Government, at the CJ Cheil Jedang cooking studio in Jung-gu, Seoul, in November 2017. PHOTO: PARK HYUN-KOO/THE KOREA HERALD

The menu typically consists of simple Korean dishes that are both filling and can easily be prepared abroad, such as kimbap (rice rolls), tteokbokki (spicy rice cakes) and mandu (dumplings). 

A different theme is prepared for each month. In June, participants cooked dishes featured in the reality show Youn’s Kitchen, which ran from March to May on tvN. October saw the theme “Halal Korean Food,” where participants used halal ingredients and cooking methods. 

Since the cooking classes kicked off in April, tourists from 32 countries have participated, with an average of 15 students a class, according to the Seoul Metropolitan Government. 
 


A bowl of Japchae prepared by participants of the Hallyu K-Food Cooking Class. PHOTO: PARK HYUN-KOO/THE KOREA HERALD

Many of the students say they were initially drawn to Korean culture through entertainment. 

Mingshu, 31, from Singapore, recently quit her job to travel the world. During her three-month stay in South Korea, she found out about the cooking class through an online advertisement. 

“I’ve been familiar with South Korean culture for a while, which naturally led to an interest in the food,” she said. “I love South Korean variety programmes like Running Man and The Return Of Superman. My mum is always watching some South Korean drama or other.” 

Two participants from Switzerland - Julia, 18, and Enya, 19 - said they plan to immerse themselves in South Korean culture during their month-long stay here. 

“We learnt about South Korean culture through drama and K-pop, but now we want to learn the language and culture, like the gestures and politeness, ducking when you say hello and everything,” said Julia. 

Visitors can sign up for classes at english.visitseoul.net. Fees are 20,000 won (S$25) a person. 

Intimate cooking classes in Hongdae

Cooking studios are teaming up with travel apps such as TripAdvisor and Airbnb Trips to reach out to foreign visitors. 

I Love Hansik, a company that offers cooking classes and food trips for tourists, has a studio in the Yeonnam-dong district. 

The company offers Korean cooking classes in English, Japanese and Chinese on weekdays. 

“I saw a lot of cooking classes and food tours when traveling abroad, but realised there aren’t many such programmes here in South Korea,” said the company’s chief executive and chef Lee Min-jung.

The company, founded by her and graduate students from South Korea, China and Japan studying culture, art and management, has been fortunate enough to receive some of its funding from the government, she said. 

During a class on Nov 7, French students learnt how to make a Korean home meal consisting of side dishes, soup and rice. Participants enjoyed premium makgeolli and sweets along with the meal. 

Street food and traditional food classes are available as well.

“We get tourists from all over the world - the US, Australia, France, China, Japan, Argentina, etc.” said Lee. “Most are people who enjoy cooking in their home countries.”

The classes go beyond cooking to offer a space where people of different cultures can interact, she added. “We usually have small, intimate groups where people can talk about the food culture in their countries. One Japanese participant brought snacks from home to share with others and promised to return in December,” she said.

Booking is available at www.ilovehansik.com


A cooking class participant and chef Lee Min Jung, chief executive of I Love Hansik, after a class at the company’s Yeonnam-dong studio on Nov 7. PHOTO: I LOVE HANSIK

More classes

There are a number of other Korean food cooking classes aimed at foreign visitors. 

Itaewon Global Village Centre, established to help foreign residents in Seoul, will be offering a vegan cooking class on Nov 23. The menu will be kimchi buckwheat rolled crepes. The class aims to give participants an opportunity to learn about natural and healthy Korean temple food. The fee is 10,000 won a class. Go to global.seoul.go.kr for more information. 

At Food and Culture Academy, courses are offered for popular Korean menu items such as bulgogi, savoury seafood pancakes, kimchi and bibimbap. A class for vegetarian meals is available separately. Go to www.fnckorea.com for more information.

O’ngo Food Communications, known for its culinary tours of popular eateries for tourists, offers an array of Korean cooking classes for beginner, intermediate and advanced cooks. Halal cooking classes are also offered. Go to ongofood.com for more information.