The smell of success

Master perfumer Douglas Little hopes to portray "natural" fragrances in a different way - as sexy and raw. He says synthetic fragrances often mask the true smell of something.
Master perfumer Douglas Little hopes to portray "natural" fragrances in a different way - as sexy and raw. He says synthetic fragrances often mask the true smell of something.ST PHOTO: LIM YAOHUI

Master perfumer was mocked when he first championed natural perfumes, but now he has his own fragrance line

Master perfumer Douglas Little has made custom perfumes for celebrities like Nicole Kidman and Dolly Parton, as well as an exclusive fragrance line for wellness-centric lifestyle brand Goop.

The 43-year-old's work is clearly not to be sniffed at.

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A version of this article appeared in the print edition of The Straits Times on June 24, 2019, with the headline 'The smell of success'. Print Edition | Subscribe