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Rolls-Royce's first sport utility vehicle the Cullinan
Rolls-Royce's first sport utility vehicle targets the outdoorsy gentry with a mix of utility and excess
Queen Elizabeth II is said to have owned more than 30 Land Rovers and Range Rovers since ascending the throne in 1953. She uses them for grouse shoots (what she has against the bird is anybody's guess).
Imagine the additional sales Rolls-Royce Motor Cars would have had if it had a sport utility vehicle (SUV) earlier. Better late than never, as they say.
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A version of this article appeared in the print edition of The Straits Times on March 02, 2019, with the headline Rolls-Royce's first sport utility vehicle the Cullinan. Subscribe
