Taking root with Audemars Piguet's Royal Oak

Audemars Piguet is setting the pace in the watchmaking industry with doubling sales, the world's thinnest automatic perpetual calendar, lounges and even a hotel

Audemars Piguet chief executive Francois-Henry Bennahmias (above) and the luxury watchmaker’s Ladies Royal Oak Concept Flying Tourbillon, its first Royal Oak concept watch for women.
Audemars Piguet chief executive Francois-Henry Bennahmias (above) and the luxury watchmaker’s Ladies Royal Oak Concept Flying Tourbillon, its first Royal Oak concept watch for women. PHOTO: AUDEMARS PIGUET
Audemars Piguet chief executive Francois-Henry Bennahmias and the luxury watchmaker’s Ladies Royal Oak Concept Flying Tourbillon (above), its first Royal Oak concept watch for women.
Audemars Piguet chief executive Francois-Henry Bennahmias and the luxury watchmaker’s Ladies Royal Oak Concept Flying Tourbillon (above), its first Royal Oak concept watch for women. PHOTO: AUDEMARS PIGUET

Face scrunched up into a scowl, Mr Francois-Henry Bennahmias stormed out of a meeting room at the Salon International de la Haute Horlogerie Geneve (SIHH), the international watch fair held in January this year.

The head honcho of Audemars Piguet (AP) reappeared minutes later with Mr Oliviero Bottinelli, former managing director of AP Singapore, who now sits on the luxury Swiss watchmaker's board.

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A version of this article appeared in the print edition of The Straits Times on March 09, 2018, with the headline 'Taking root with Royal Oak'. Subscribe