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Luxury brand Chopard to use ethically sourced gold in its watches and jewellery from July

Chopard will use only ethical gold to make its watches and jewellery from July and co-president Caroline Scheufele hopes the industry will follow its lead

Chopard co-president and artistic director Caroline Scheufele (above) designed the limited-edition Happy Palm watch (left), which was unveiled at Baselworld last month and crafted from Fairmined gold.
Chopard co-president and artistic director Caroline Scheufele (above) designed the limited-edition Happy Palm watch, which was unveiled at Baselworld last month and crafted from Fairmined gold.PHOTOS: CHOPARD

On the first day of Baselworld 2018 two weeks ago, Chopard created a buzz with a trailblazing announcement: By July, it will use only 100 per cent ethically sourced gold for its watches and jewellery.

That makes the luxury watch and jewellery brand the first to do so in the industry.

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A version of this article appeared in the print edition of The Straits Times on April 06, 2018, with the headline 'Taking a shine to ethical gold'. Print Edition | Subscribe