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Luxury brand Chopard to use ethically sourced gold in its watches and jewellery from July

Chopard co-president and artistic director Caroline Scheufele (above) designed the limited-edition Happy Palm watch (left), which was unveiled at Baselworld last month and crafted from Fairmined gold.
Chopard co-president and artistic director Caroline Scheufele (above) designed the limited-edition Happy Palm watch, which was unveiled at Baselworld last month and crafted from Fairmined gold.PHOTOS: CHOPARD

Chopard will use only ethical gold to make its watches and jewellery from July and co-president Caroline Scheufele hopes the industry will follow its lead

On the first day of Baselworld 2018 two weeks ago, Chopard created a buzz with a trailblazing announcement: By July, it will use only 100 per cent ethically sourced gold for its watches and jewellery.

That makes the luxury watch and jewellery brand the first to do so in the industry.

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A version of this article appeared in the print edition of The Straits Times on April 06, 2018, with the headline 'Taking a shine to ethical gold'. Print Edition | Subscribe