The popularity of bubble tea does not seem to be waning as it did in previous years, when new entrants received a warm welcome only to fizzle out soon after.
Since 2007, when the bubble tea craze made a comeback after a fiveyear hiatus, there have been new entrants to the scene. And with every new opening, a steady stream of customers has been willing to wait in line for a daily cuppa.
A version of this article appeared in the print edition of The Sunday Times on August 19, 2018, with the headline Stop calling bubble tea a fad. Subscribe