Stop calling bubble tea a fad

Recent openings include TenRen's Tea and TP Tea, but bubble tea companies and consumers believe the drink is here to stay

The popularity of bubble tea does not seem to be waning as it did in previous years, when new entrants received a warm welcome only to fizzle out soon after.

Since 2007, when the bubble tea craze made a comeback after a fiveyear hiatus, there have been new entrants to the scene. And with every new opening, a steady stream of customers has been willing to wait in line for a daily cuppa.

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A version of this article appeared in the print edition of The Sunday Times on August 19, 2018, with the headline 'Stop calling bubble tea a fad'. Print Edition | Subscribe