Stop calling bubble tea a fad

Recent openings include TenRen's Tea and TP Tea, but bubble tea companies and consumers believe the drink is here to stay

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The popularity of bubble tea does not seem to be waning as it did in previous years, when new entrants received a warm welcome only to fizzle out soon after.

Since 2007, when the bubble tea craze made a comeback after a fiveyear hiatus, there have been new entrants to the scene. And with every new opening, a steady stream of customers has been willing to wait in line for a daily cuppa.

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A version of this article appeared in the print edition of The Sunday Times on August 19, 2018, with the headline Stop calling bubble tea a fad. Subscribe