Ms Nita Chauhan is on a quest to help Singaporean men dress better, starting with their shoes.
"We check men out from top to toe. If they wear a nice outfit but wear shoes that are scuffed - or worse, slippers - it spoils the whole look," she says.
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A version of this article appeared in the print edition of The Sunday Times on March 03, 2019, with the headline Stepping into the world of men's shoes. Subscribe