The seventh instalment in the popular Star Wars movies opens in Singapore this week. But before that Force Awakens, themed goods are already all over town, right now, in a store not so far away.
Disney, which bought Lucasfilm in 2012, has no intentions of dialling back the merchandising blitz. Instead, it has expanded the universe of the merchandise to be more inclusive of age and gender and this has resulted in a range of products from luggage and a pewter collection to underwear and high-heeled shoes.
A Variety report this month, quoting an analyst, says these products could generate up to US$5 billion (S$7 billion) in revenue in the first year following The Force Awakens.
Here is The Sunday Times' pick of some unusual Wars-themed items.
1 Advent calendar
A perfect pre-Christmas gift for the Star Wars fan.
This special calendar, used to count or celebrate the days in anticipation of Christmas, contains 24 pieces of milk chocolate, each weighing 2.5g and resembling Star Wars characters such as Darth Vader and Stormtroopers.
Priced at $4.50 a calendar, it is shipped here by local online store Tuck (www.tuck.com.sg).
2 Pewter mugs
Featuring Darth Vader and C-3PO and priced at $190 each, these 11cm-tall mugs are part of a pewter collection by Royal Selangor and are excellent for Star Wars drinking games during marathon viewings. ("He turned on the lightsaber! Drink!").
View them at Royal Selangor retail stores here such as at Marina Bay Sands, Tangs Plaza, Tangs VivoCity and Takashimaya.
3 High-heeled shoes
United Kingdom shoe brand Irregular Choice is no stranger to out-of-this-world designs, but its Star Wars Collection takes it to a new level. This pair of heels is propped up by R2-D2 ($429 at the Superspace store in orchardgateway). About 90 per cent of the collection in Singapore was sold on the launch date, so if you want a pair, wait, do not.
4 Chess set
Let the Dark and Light Sides battle it out in this Star Wars Chess Game set by toymaker Hasbro.
Silver pieces resemble Rebel Alliance characters such as Han Solo and R2-D2, while black pieces resemble characters from the Galactic Empire such as Darth Vader and Boba Fett.
Introduced here in October, it has a recommended retail price of $69.90 and is selling at toy speciality stores such as Mytoyshop in Jelita Shopping Mall or at major department stores such as Toys R Us, OG, Takashimaya, Metro and BHG.
It is difficult not to play with your food with this pair of Star Wars lightsaber chopsticks from Singapore toy retailer Simply Toys.
This version features Luke Skywalker's green lightsabers from the 1983 movie Star Wars: Episode VI - Return Of The Jedi and can light up with the press of a button.
Simply Toys has sold more than 3,000 pairs of Star Wars-themed chopsticks at its stores in Bugis Junction, VivoCity and Plaza Singapura over the past few years. Lit-up versions cost $29.90 and non-lit-up versions cost $15.90.
As Yoda famously said: "Do. Or do not. There is no try." Similarly, this special-edition laptop by HP believes in going all the way.
Inspired by the Galactic Empire, this laptop has a red backlit keyboard, Stormtroopers on the keyboard deck and a touchpad design that mirrors the X-Wing Star Fighter Guidance System, among other features.
Users can also replace the standard Windows notification sounds with eight categories of iconic Star Wars sounds, such as those from R2-D2 and lightsabers.
Prices start at $1,299 and it is available from HP's online store and at major retailers.
Intergalactic travel or not, this suitcase, selling at Takashimaya Square B2 for $99.90, will speak to the Star Wars fan.
Introduced last month , it is 51cm long, has four wheels and a retractable handle and features Kylo Ren, the main villain in the upcoming movie.
It is available until Dec 25, while stocks last.
8 Paper plates
Have some menacing meals on this 18cm-wide disposable dessert plate featuring the Inquisitor (centre) surrounded by four Stormtroopers.
The paper plates, priced at $8.80 for a set of eight, are available through local company Ministry of Party, which plans parties and sells party supplies. They can be bought at the company's Outram Road store or through its website at www.partyplanner.com.sg.
Induct little ones to the Jedi Order with this pair of Star Wars-themed boxers from Zara for boys aged four to 14. Priced at $24.90 for two pairs, the boxers feature characters such as Stormtroopers, Darth Vader and C-3PO.
Introduced in September, it is available at Zara Kids stores.
The Star Wars-themed All Nippon Airways aeroplane, painted to look like R2-D2, was at Changi Airport last month. The Boeing 787-9 Dreamliner is the first commercial aircraft to be decorated with Star Wars livery. Singapore is the first Asian stop outside of Japan for this chartered flight from Tokyo.