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South Korean band BTS inspires viral #PersonaChallenge that is a force for good

BTS fans spur many to share how they have grown as individuals

To non-fans of BTS, the huge fuss people make over the South Korean band may look like a song and dance about nothing much.

But surely non-fans can get on board with the current viral challenge triggered by the band: Fans came up with a hashtag called the #PersonaChallenge, which encourages others to share how they have grown as individuals, and it was inspired by band member RM's rap in the trailer, as explained by a Twitter Moment.

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A version of this article appeared in the print edition of The Sunday Times on March 31, 2019, with the headline 'South Korean band inspires viral challenge that is a force for good'. Print Edition | Subscribe