Sesame Workshop fails to avoid link to R-rated movie

WASHINGTON • Could the makers of R-rated movie The Happytime Murders not use taglines like Naughty Puppets or Puppets After Dark?

These suggestions came from a lawyer for Sesame Workshop which last week sued STX Productions, the company behind the upcoming Melissa McCarthy-starring film, for using the tagline "No Sesame. All Street" in promotions.

On Wednesday, a judge ruled that STX could continue to use the tagline, reported Forbes. The judge said there was no evidence that people linked the movie to Sesame Street.

The plaintiffs had also not provided proof of parents or sponsors lodging complaints.

Sesame Workshop, which produces Sesame Street, a show dedicated to educating young children, claimed that the tagline would lead people to think that it supported the raunchy content in the movie.

An early trailer highlighted Muppet-like characters having sex, using coarse language and drugs as well as resorting to violence.

A version of this article appeared in the print edition of The Straits Times on June 01, 2018, with the headline 'Sesame Workshop fails to avoid link to R-rated movie'. Print Edition | Subscribe