Jewellery worth millions of dollars will dazzle viewers at a new jewellery and sophisticated living exhibition which opens at Ngee Ann City tomorrow.

A pre-loved Patek Philippe retrograde perpetual calendar watch with a platinum 39.5mm case and alligator leather strap worth US$675,000 (S$918,000) and a US$5-million rare red diamond ring (1.46 carats) with white diamonds (40 carats) from Singapore-based Vihari Jewels are just two of the rare pieces on sale.

Another stunning piece is a $2.8-million ring made with a grey-violet diamond and five pink diamonds from Singapore jeweller Glajz.

The inaugural JeweLuxe Singapore, which will occupy more than 10,700 sq ft at Ngee Ann City, will feature jewellery, timepieces, eyewear, fashion and art pieces.

Jewellery labels to look out for include American brands Sylva & Cie and Moritz Glik, both of which are on sale in Singapore for the first time, as well as Italian label Federica Rettore and Malaysian brand DeGem.

Local jewellery labels on show include Glajz, Caratell and Simone Jewels.

Different parts of the exhibition, which will take place from tomorrow to Oct 15, have been curated by various experts.

One section, put together by American designer and jeweller Paolo Costagli, showcases iconic American jewellery brands and designers such as Kimberly McDonald, whose pieces have been worn by former American first lady Michelle Obama.

A space for watches has been curated by respected Singaporean horologist Bernard Cheong. Brands featured include Russian independent watchmaker Konstantin Chaykin, Hungarian label Aaron Becsei and Swiss watch manufacturer Vianney Halter.

Local furniture brand WTP The Furniture Company curated the living style section, while Singapore gallery Art Front Gallery worked on the contemporary art section of the exhibition.

The show will feature 65 exhibitors from various countries, including Singapore, the United States, Germany, Russia, Thailand, Italy and Malaysia.

In a press release about the event, Ms Angela Loh, founder and chief executive of JeweLuxe, says the 10-day exhibition aims to "satiate the evolving tastes of shoppers for a more discerning retail mix of affordable luxury".

"Singapore is a city of sophisticated shoppers who appreciate unique pieces, be it jewellery, timepieces, art or any lifestyle propositions. The city also attracts discerning shoppers from Asia and around the world who enjoy the variety of international and independent brands in Singapore, making the retail experience at JeweLuxe Singapore the ideal springboard for brands to access South-east Asia's affluent segment," she added.

Besides the sparkling high-end pieces, the exhibition will feature more affordable bling.

These include pieces under $10,000: a melange black zebu horn cuff featuring 9K gold hinges from Federica Rettore (under $10,000); stackable rings in white gold with diamonds, yellow gold and rose gold from Paolo Costagli New York (under $5,000 each); and a yellow gold necklace with fancy cut rectangular diamonds from Chinese label Shirley Zhang (under $2,000). Exact prices of the pieces will be available upon request.

The organisers hope the exhibition will attract 16,000 people and achieve more than $9 million in sales this year.

Pieces at the exhibition