Popular with teens in the 1990s, Kipling wants to now attract the teens of today

Besides a change in colour palette, bag designs have also taken on a sleeker more urban vibe.
Besides a change in colour palette, bag designs have also taken on a sleeker more urban vibe. PHOTO: SARAH BIANCHI
Besides a change in colour palette, bag designs have also taken on a sleeker more urban vibe.
Besides a change in colour palette, bag designs have also taken on a sleeker more urban vibe. PHOTO: KIPLING
Besides a change in colour palette, bag designs have also taken on a sleeker more urban vibe.
Besides a change in colour palette, bag designs have also taken on a sleeker more urban vibe.PHOTO: KIPLING

SINGAPORE - Best known for its crinkle nylon bags and fluffy monkey key chains, Belgian fashion brand Kipling has revamped to target younger millennial consumers.

The label's bags were highly popular with teens in the 1990s, but their loyal following aged with the brand and its bags with multiple compartments and large pockets appeal more to practical mothers rather than fashion forward youth.

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