Volkswagen backs Skoda comeback

Volkswagen Group Singapore managing director Ricky Tay says the Skoda Kodiaq is one of four models that it will offer here.
Volkswagen Group Singapore managing director Ricky Tay says the Skoda Kodiaq is one of four models that it will offer here.PHOTO: CHEW CHEN YANG

Instead of appointing a dealer, the group will retail the Czech brand on its own

Volkswagen Group-owned Czech brand Skoda is making a comeback here after an absence of four years.

This time, it is represented by manufacturer-owned Volkswagen Group Singapore itself - a move observers reckon will lend some stability to the budget brand, which has come and gone numerous times since the 1990s.

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A version of this article appeared in the print edition of The Straits Times on March 24, 2018, with the headline 'Volkswagen backs Skoda comeback'. Print Edition | Subscribe