Motor Mouth

Reinventing Lexus

Lexus unveiled the LF-30 electric vehicle concept car at the Tokyo Motor Show last month.
Lexus unveiled the LF-30 electric vehicle concept car at the Tokyo Motor Show last month.PHOTO: REUTERS

Toyota's luxury arm marks its 30th year with lofty plans building on an illustrious past

It has been 30 years since Lexus shook up the automotive world with its super silent and extraordinarily refined LS400. What is Toyota's luxury arm doing for an encore to remain relevant for the next 30 years?

As it turns out, it is planning not one, but a few encores, according to conversations held on the sidelines of the Tokyo Motor Show last month.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Straits Times on November 09, 2019, with the headline 'Reinventing Lexus'. Print Edition | Subscribe