Motor Mouth

Reinventing Lexus

Toyota's luxury arm marks its 30th year with lofty plans building on an illustrious past

Lexus unveiled the LF-30 electric vehicle concept car at the Tokyo Motor Show last month.
Lexus unveiled the LF-30 electric vehicle concept car at the Tokyo Motor Show last month.PHOTO: REUTERS

It has been 30 years since Lexus shook up the automotive world with its super silent and extraordinarily refined LS400. What is Toyota's luxury arm doing for an encore to remain relevant for the next 30 years?

As it turns out, it is planning not one, but a few encores, according to conversations held on the sidelines of the Tokyo Motor Show last month.

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A version of this article appeared in the print edition of The Straits Times on November 09, 2019, with the headline 'Reinventing Lexus'. Print Edition | Subscribe