Motor Mouth

Reinventing Lexus

Toyota's luxury arm marks its 30th year with lofty plans building on an illustrious past

Lexus unveiled the LF-30 electric vehicle concept car at the Tokyo Motor Show last month. PHOTO: REUTERS
New: Gift this subscriber-only story to your friends and family

It has been 30 years since Lexus shook up the automotive world with its super silent and extraordinarily refined LS400. What is Toyota's luxury arm doing for an encore to remain relevant for the next 30 years?

As it turns out, it is planning not one, but a few encores, according to conversations held on the sidelines of the Tokyo Motor Show last month.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on November 09, 2019, with the headline Reinventing Lexus. Subscribe