One of the biggest reasons for Kia's success has been the design of its cars, which have grown more attractive with each generation. The other reason is that the brand offers more car for less money.
Indeed, the previous Cerato, which was launched in 2013, had a lot going for it. The range-topping SX variant had six airbags, a blind spot monitor and ventilated front seats - features that you would normally find in more expensive models.
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