Show off that bump with chic, affordable maternity wear from local entrepreneurs

More effort is being channelled into designing maternity and nursing outfits that appeal to fashion-conscious mums-to-be

Mums-to-be often struggle to find maternity wear that is fashionable and affordable. The garments may be frumpy or ill-fitting, not to mention likely priced too high for a few months of use.

For fashion labels, investment in maternity lines has tended to be an afterthought, since this is a niche market.

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A version of this article appeared in the print edition of The Straits Times on June 08, 2018, with the headline 'Maternity wear that is a labour of love'. Print Edition | Subscribe