Minutes & Seconds: Luxury novelties and inner workings

At the heart of Omega's state-of-the-art manufacturing facility is a fully automated storage system that rises through three floors of the building. The fireproofed system contains over 30,000 boxes filled with all the stock required for the brand's
At the heart of Omega's state-of-the-art manufacturing facility is a fully automated storage system that rises through three floors of the building. The fireproofed system contains over 30,000 boxes filled with all the stock required for the brand's watchmaking.PHOTO: OMEGA

The Swatch Group's Time To Move show travelled across Switzerland to unveil the luxury brands' new offerings and where and how they are made

The Swatch Group made a deafening din last year when it announced it was pulling out of Baselworld, the annual mega watch fair.

Just how was the world's biggest watch conglomerate, with 18 brands in its stable, going to present its new releases to the press?

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A version of this article appeared in the print edition of The Straits Times on May 24, 2019, with the headline 'Luxury novelties and inner workings'. Print Edition | Subscribe