Although Ms Chelsea Lam has never been pregnant herself, the needs of her sister-in-law, an expectant mum, prompted her to start an online fast-fashion maternity label, Jump Eat Cry.
Three years ago, Ms Lam's sister-in-law confided in her that she felt depressed and uncomfortable about her changing body.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
