Listening to what mothers-to-be want

Although Ms Chelsea Lam has never been pregnant herself, the needs of her sister-in-law, an expectant mum, prompted her to start an online fast-fashion maternity label, Jump Eat Cry.

Three years ago, Ms Lam's sister-in-law confided in her that she felt depressed and uncomfortable about her changing body.

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A version of this article appeared in the print edition of The Straits Times on June 08, 2018, with the headline 'Listening to what mothers-to-be want'. Print Edition | Subscribe