Japanese label 45R opens second Singapore store at Paragon

Gold silk panels serve as a backdrop for mannequins showcasing 45R's key pieces for the season.
Gold silk panels serve as a backdrop for mannequins showcasing 45R's key pieces for the season.ST PHOTO: JONATHAN CHOO

Clothing brand 45R, which specialises in making garments that age with the wearer, opens a store at Paragon mall

In an age where brands are chasing trends to capture that elusive millennial dollar, Japanese clothing brand 45R seems happy to march to the beat of its own drum.

The unisex label, which first launched in Singapore in 2015 at Capitol Piazza, officially opened a second store at Paragon shopping mall last Friday.

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A version of this article appeared in the print edition of The Straits Times on May 18, 2018, with the headline 'Japanese label opens second store here'. Print Edition | Subscribe