Taking the shop into the home

Gain City is using an HDB flat in Punggol to showcase its products, while other retailers are setting up home-inspired concept areas in their stores

Take off your shoes before you walk into Gain City's showflat in Punggol - it is, after all, someone's home.

The home-grown electronics giant is taking its shoppers out of its 13 stores and into a four-room Housing Board flat in Punggol to show them how its products will look in a lived-in home setting.

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A version of this article appeared in the print edition of The Straits Times on November 10, 2018, with the headline 'Taking the shop into the home'. Print Edition | Subscribe