Taking the shop into the home

Gain City is using an HDB flat in Punggol to showcase its products, while other retailers are setting up home-inspired concept areas in their stores

Take off your shoes before you walk into Gain City's showflat in Punggol - it is, after all, someone's home.

The home-grown electronics giant is taking its shoppers out of its 13 stores and into a four-room Housing Board flat in Punggol to show them how its products will look in a lived-in home setting.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Straits Times on November 10, 2018, with the headline 'Taking the shop into the home'. Print Edition | Subscribe