Royal Selangor puts a shine on pop culture

Royal Selangor's latest collections include musical carousels in the shape of Disney princesses (above) and homeware.
Royal Selangor's latest collections include musical carousels in the shape of Disney princesses (above) and homeware.PHOTO: ROYAL SELANGOR
Royal Selangor's latest collections include musical carousels in the shape of Disney princesses and homeware (above).
Royal Selangor's latest collections include musical carousels in the shape of Disney princesses and homeware (above).PHOTO: ROYAL SELANGOR

Pewter company stays current after 50 years in Singapore with Disney musical carousels and more

From Star Wars cufflinks to Iron Man figurines, Malaysian pewter company Royal Selangor is tapping popular culture to stay relevant as it celebrates its 50th anniversary in Singapore this year.

To attract younger customers, it launched a Star Wars collection in 2015, featuring mugs, figurines and key chains. In 2017, it launched a Marvel collection which included lapel pins and limited-edition figurines of superheroes.

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A version of this article appeared in the print edition of The Straits Times on April 27, 2019, with the headline 'Royal Selangor puts a shine on pop culture'. Print Edition | Subscribe