James Dyson: People want to buy strange things

James Dyson made billions from selling vacuum cleaners. Now he is building an electric car

Mr James Dyson did design at art school and discovered his passion for designing and creating things.
Mr James Dyson did design at art school and discovered his passion for designing and creating things. PHOTO: AGENCE FRANCE-PRESSE
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NEW YORK • Mr James Dyson is unapologetically British.

He found his calling as an industrial designer and built one of the most successful private companies in Britain by selling his distinctive vacuums.

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A version of this article appeared in the print edition of The Straits Times on December 22, 2018, with the headline James Dyson: People want to buy strange things. Subscribe