Chinese luxury brand Shang Xia makes furniture that makes customers cry

Founded in 2009, Shang Xia is better known within the luxury market as a sub-brand backed by French high-fashion house Hermes. PHOTO: SHANG XIA
New: Gift this subscriber-only story to your friends and family

SINGAPORE - In the stores of Chinese luxury lifestyle label Shang Xia, it is common to see customers cry.

But it is not because they are being ill-treated, says chief executive officer and artistic director Jiang Qiong Er over the telephone with The Straits Times.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.