You can smell it before you see it - it clears your sinuses and makes your eyes water.
Tiger Balm's strong aroma of menthol and camphor is every bit as recognisable as its orange-and-blue label emblazoned with a prancing tiger, an iconic design which debuted worldwide in 1992.
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A version of this article appeared in the print edition of The Straits Times on July 13, 2019, with the headline A fresh look at Singapore design. Subscribe